 | 41. The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands EUR 36,32
|
 | 42. Business Marketing Management: A Strategic View of Industrial and Organizational Markets EUR 33,55
|
| |
|
 | 43. International Marketing: Strategy Planning, Market Entry & Implementation EUR 18,37
|
 | 44. Market-Based Management: Strategies For Growing Customer Value And Profitability EUR 76,35
|
 | 45. Marketing Channels EUR 54,79
|
 | 46. Selling Shakespeare to Hollywood: The Marketing of Filmed Shakespeare Adaptations from 1989 into the New Millennium EUR 15,52
|
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 | 47. Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing EUR 4,92
|
 | 48. Selling and Sales Management EUR 16,65
|
 | 49. Market-Based Management: Strategies for Growing Customer Value and Profitability EUR 46,37
|
 | 50. Brand Royalty: How The Worlds Top 100 Brands Thrive & Survive EUR 17,87
|