 | 21. Beyond Selling Value: A Proven Process to Avoid the Vendor Trap
EUR 9,30
|
 | 22. Truth, Lies, and Advertising: The Art of Account Planning
EUR 16,70
|
| |
|
 | 23. How To Price: A Guide to Pricing Techniques and Yield Management
EUR 21,94
|
 | 24. Managing Major Sales: Practical Strategies for Improving Sales Effectiveness
EUR 4,32
|
 | 25. Communities Dominate Brands
EUR 25,45
|
 | 26. The Price Advantage
EUR 31,37
|
|
|
 | 27. Connected Marketing: The Viral, Buzz and Word of Mouth Revolution
EUR 26,30
|
 | 28. Pricing on Purpose: Creating and Capturing Value
EUR 25,55
|
 | 29. Strategic Marketing Problems: Cases and Comments
EUR 129,27
|
 | 30. A Framework for Marketing Management
EUR 74,85
|