 | 11. Truth, Lies, and Advertising: The Art of Account Planning
EUR 15,73
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 | 12. Power Pricing: How Managing Price Transforms the Bottom Line
EUR 7,12
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| |
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 | 13. Managing Channels of Distribution
EUR 45,31
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 | 14. Marketing Management and Strategy |
 | 15. Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image
EUR 15,68
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 | 16. The Key Account Managers Pocketbook
EUR 7,25
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 | 17. The Art Firm: Aesthetic Management and Metaphysical Marketing
EUR 68,17
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 | 18. Major Account Sales Strategy
EUR 12,35
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 | 19. Let s Get Real or Let s Not Play: Transforming the Buyer/ Seller Relationship
EUR 21,35
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 | 20. Customer Relationship Management: Concepts and Tools
EUR 41,16
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